Mercedes EQ All Electric Forum banner

1 - 1 of 1 Posts

·
Registered
Joined
·
68 Posts
Discussion Starter · #1 ·
CNBC has an interesting piece arguing that Mercedes is losing its prestige image compared to some of its competitors. I think they might be a bit overdramatic but I do see where they're coming from. The pack has caught up to Mercedes and they need to step their game up to stay ahead. I think the EQS and the upcoming line of EVs could change that.


Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.

Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.
 
1 - 1 of 1 Posts
Top