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Mercedes has finally announced the pricing of the EQC: $67,900. It will arrive in the United States in early 2020.

That price, announced at the 2019 LA Auto Show, puts the base model EQC in a competitive spot as far as the cost of premium electric SUVs is concerned. The Jaguar I-Pace starts at $69,500, while the Audi E-Tron’s price floor is $74,800. The Tesla Model X starts at $84,990.

There are more affordable electric SUVs on the market, though they don’t offer the same kind of luxury experience. Kia’s Niro EV starts at $38,500, while sister company Hyundai’s Kona EV starts at $36,950. The slightly-refreshed Chevy Bolt starts at $37,495.

Above the base model, Mercedes-Benz is also selling a “premium” trim version of the EQC that starts at $72,270, and an “advanced” trim that starts at $76,620. The premium trim adds things like a wireless charging pad and a 360-degree camera setup, while the advanced includes leather seats, rose gold stitching, and Mercedes-Benz’s full driver assistance package. Each trim comes with a few select paint and interior options as well.
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