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Mercedes-Benz is offering increased acceleration options for buyers of the EQE electric sedan and EQS electric SUV. Customers must subscribe for $1,200 per year to access these features.

Mercedes-Benz owners in the US who wish to perform an “Acceleration Increase” can purchase it from the company's online shop. This may have sounded strange a few years ago. But the latest technology allows us the point where the capabilities of your car can be limited if you do not agree to a subscription, and this is made possible with software upgrades.

“Acceleration Increase” for EQE and EQS will add more torque and acceleration to your car and cost $1,200 per year. Customers will enjoy the sensation of a 0.8 to 1.0 second faster acceleration time from 0 to 60 mph.

This service is actually not much different from Tesla's Improved Acceleration. Features that are similar in Tesla only cost a one-time fee and can be transferred with the vehicle to the new owner.

In addition to increased acceleration through a subscription offer, Mercedes-Benz has also offered rear driving in China as an annual EQS subscription.

Source: Mercedes-Benz introduced $1,200 annual subscription for EQE and EQS acceleration boost
 

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I don't like this trend. I can agree subscriptions make sense in a lot of situations, but here, where the complex hardware is already standard-installed (and presumably paid for by somebody), I don't like. Subscriptions to activate BMW seat heaters I also find to be a big turn off.

I wonder if the 500 or AMG versions will also have this, as they already should have enough acceleration/performance capability from the original up-front investment.
 

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I don't actually mind software unlocks for hardware. Fundamentally, it's the same as a chip upgrade that's been a thing with turbo'ed cars for 2 decades now. In fact, BMW even offered it as a supported upgrade on some models previously. I'm fine with it as long as it means the upgrade is warrantied.

What's not ok is the annual charge. With the EQE for example, the price difference in the US is $6000 between the 350 and the 500. After 5 years of this subscription, you'd be at the same price as the 500 without the leather seats or the rear wheel steering which come with the 500.
 
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