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Mercedes could stop EQ naming by the end of 2024

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It looks like the Mercedes EQ name scheme could be ending in 2024.

The change is being made because as Mercedes moves away from ICE vehicles, the EQ brand to distinguish EVs will be redundant.

BERLIN — Mercedes-Benz is set to drop the EQ product brand for battery-electric cars as soon as the next generation of compact cars, set to be on the market from the end of 2024, German daily Handelsblatt said on Thursday, citing company sources.

The decision is based on Chief Executive Ola Kaellenius' focus on electric-only cars, making the EQ brand redundant as Mercedes turns away from the combustion engine, Handelsblatt cited the sources as saying.

The German carmaker now markets its all-electric model series under the EQ brand, first announced in 2016, with its first model, the EQC electric SUV, launched in 2019.

A spokesperson for Mercedes' EQ products said the brand is an important pillar in the carmaker's electromobility strategy.

"With the goal of our parent brand Mercedes-Benz becoming fully electric by the end of the decade, we will adapt the positioning of the vehicles and thus also the use of the brand in line with the times, but it is too early for details on this at the moment," said the spokesperson.
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According to recent reports, Mercedes-Benz may stop using the EQ naming convention for its electric vehicles by the end of 2024. The EQ brand was launched in 2016 and is used to identify the company's electric and hybrid models.
Instead of using the EQ name, Mercedes-Benz may adopt a new naming strategy that integrates electric and combustion engine models under a single naming convention. This change could help simplify the brand's product lineup and make it easier for customers to identify and compare different models.
However, it's important to note that this information has not been officially confirmed by Mercedes-Benz, and the company may choose to continue using the EQ naming convention for its electric vehicles beyond 2024.more info
Interesting, so we could we could be the old C Class, E Class and S Class etc...
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