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Mercedes Files Trademarks for MB.EQ & MB.AQ

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91Underwood
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Mercedes-Benz AG has filed trademark applications in the EU for "MB.AQ" and "MB.EQ"

MB.EQ is likely another EQ related brand but I don't have any guesses for what MB.AQ could be. Maybe something for commercial vehicles?

MB.AQ
https://euipo.europa.eu/eSearch/#details/trademarks/018699708

MB.EQ
https://euipo.europa.eu/eSearch/#details/trademarks/018699703

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benzguy

benzguy

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#2 · May 6, 2022
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Since 'A' in a Mercedes model name usually means something small, I think that's what it will be here.
 
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Parkwood

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#3 · May 6, 2022
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Could it be for the Atcros Trucks?
 
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Dar

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#4 · May 7, 2022
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My guess is MB.EQ is another acronym for Mercedes Benz Electric Intelligence, the brand for electric mobility from Mercedes-Benz. And MB.AQ is an acronym for the Mercedes Benz AMG version of this (also acceleration intelligence :) ) since EAQS is more awkward than AQS for an electric AMG S class. A also sounds like E but with a twist
 
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